Frankfurt (dpa) – The German Football League (DFL) is looking into getting investors on board for its international Bundesliga marketing, the Frankfurter Allgemeine Zeitung (FAZ) paper said on Friday.
The report said that the DFL has sent potential investors teaser material and that the 36 Bundesliga and second division clubs are to vote in summer on the issue.
The FAZ said that investors could get a share of up to 25.1 per cent in a entity which is to market the international DFL rights, with an international digital platform also planned as a another entity.
Bundesliga international rights have risen by around 10 per cent every year since 2015, the report said, but that there is potential for more.
It said it is about a turnover of 230 million euros (271 million dollars) with alomost 300 million viewers in more than 210 countries.
DFL chief Christian Seifert has said it would “negligent towards the clubs not to explore such options” and that demand for investment in sports and media business has risen amid the coronavirus pandemic.
German fans are very critical when it comes to investors but Seifert has said this was about a minority share in a company that operates outside Germany and has nothing to do with 50+1 rule which prohibits majority stakes in clubs for investors.
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