Fashion masks a hit as Indonesians, Malaysians seek style in safety

JAKARTA (HRNW) – With no sign of the global coronavirus threat easing anytime soon, protective masks are fast becoming fashion accessories for Indonesians and Malaysians keen to add some style and humour to healthwear essentials.

Bespoke masks are catching on in Indonesia, with customers ordering designs with their own faces printed on reusable neoprene material, some with smiling faces, or big red lips, like the one made for 46-year-old Heni Kusmijati.

A Jakarta print shop added masks to its services after its sales slumped due to the coronavirus, which has infected more than 50,000 Indonesians and killed 2,620.

Customers place orders online and upload their pictures. Masks take 30 minutes to produce and each cost 50,000 rupiah ($3.50), income that has kept Nicholas Septian Sugandi’s business afloat.

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