Lahore (HRNW) International days are occasions to educate the general public on issues of concern, to mobilize will and resources to address global problems, and to celebrate and reinforce achievements for the particular cause.
Nearly every global issue you can think of has an international day dedicated to it. Similarly understanding the need of PROTEIN in the daily diets, food security, malnutrition 27th FEBRUARY of every year has been designated as WORLD PROTEIN DAY.
International days are reminders that we’re all members of a global family, with a shared past, present and future.
PROTEIN is an important part of a basic diet, but an estimated one billion people worldwide suffer from protein deficiency. The problem is most severe in Central Africa and South Asia, where about 30 percent of children consume too little protein.
When we talk about Pakistan the conditions and figures are very drastic. Malnutrition and other nutrition and health issues in Pakistan are multisectoral and complex. They arise from micronutrients, protein and energy deficiencies, obesity, overweight, and noncommunicable diseases. Similarly, poor diets, poor quality foods, and low physical activity are also contributing factors. In Pakistan’s public health challenges, there exists a very critical concern – the nation’s protein perception.
DR FAREEHA TALHA President WPSA Women wing Pakistan Branch, VP WPSA PB, Group leader for WPSA working group on consumer education and awareness, Chairperson CARE HUB FOUNDATION by FAREEHA. Recipient of PRIDE OF PAKISTAN, nominee and finalist of INTERNATIONAL FOODFLUENCER AWARD 2023 has been working on this overlooked yet critical concern of low protein consumption. She decided to move more aggressively to address this problem through different approaches. One being EMPOWERMENT THROUGH EDUCATION.
Dr Fareeha has launched the campaign on consumption of protein by celebrating WORLD PROTEIN DAY 27th February 2024 in Govt Primary Girls School Naik Muhammad Goath. The school lies in the very low income area of Karachi, Pakistan.
The speakers educated the children and mothers on usage of protein in their diets, eating habits, how to make the mother’s diets and their children’s diet balanced. The languages used were the national language Urdu and their native language Sindhi so the message is clear and more perceiving. The mothers admitted that they were never approached before for such awareness and in future they will use their limited resources to feed their children and families with better balanced diets and proteins rather than only filling the bellies. The school administration and the mothers were very thankful to CARE HUB FOUNDATION by FAREEHA for the initiative.
Dr Fareeha said this today WORLD PROTEIN DAY celebration is just the start. She said within her resources she has plans to adopt the smaller classes of the school for the PROTEIN LUNCH. She revealed that Dr Prof Arshad Ali a famous pediatrician of Karachi has agreed to be the part of the programme and will monitor the physical health of the PROTEIN LUNCH recipient classes. She said she will also try to engage a neurologist as mental health is as important as physical health. She thanked Dr Nazir Hussain Kalhoro for his word to help engage a diagnostic laboratory for blood tests of the PROTEIN LUNCH recipients on quarterly basis. She emphasised on Dr Nazir Hussain Kalhoro to use his contacts with high ups of govt to understand the need of launching a campaign against protein deficiency and consider today’s awareness drive and her PROTEIN LUNCH initiative as the first step towards the goal. She said today’s celebration is the first step and inshAllah the journey will go on.
Dr. Nazeer Hussain Kalhoro Director General Sindh Institute of Animal Health Karachi Livestock and Fisheries Department Government of Sindh appreciated the initiative for taking up the issue of food insecurity and protein deficiency amongst the people of Pakistan. He said it’s the need of time to address the malnutrition and protein deficiency in masses. He said he will discuss the proposal of providing PROTEIN LUNCH to the low income area schools with the provincial govt of Sindh and do his utmost for it’s execution. Dr Nazir discussed the economics of PROTEIN LUNCH with Dr Fareeha.
Guest of honour Shakir Umir Gujjar President Dairy and Cattle farmers association praised Dr Fareeha Talha on celebrating World Protein Day in a low income area and addressing the issue of Protein deficiency in the country. He applauded the idea of PROTEIN LUNCH by CARE HUB FOUNDATION by FAREEHA to the students and said, children faces will glitter and physiques blossom within a month with the provision of balanced PROTEIN LUNCH. He said that he and his association is at disposal of CARE HUB FOUNDATION by FAREEHA to address the noble cause.
Dr Benazir Kanwal GS WPSA Women Wing South Zone and Dr Sumaira JS WPSA Women Wing South Zone were the eminent speakers to educate the mothers and children for the balanced diet and usage of eggs and milk in their daily diet.
The celebrations of the WORLD PROTEIN DAY concluded with a serving of PROTEIN. The children, mothers and audience were entertained with bottles of milk, eggs and drum sticks.
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World Protein Day Celebrated By Care Hub Foundation bY Fareeha
